Craft Around the World

I art directed design of the Little Passports’ Craft Around the World line - directing product photography, packaging design, and instructions design. Existing subscription craft projects were re-packaged, to be sold by Michael’s and Little Passports. I did competitive research, planned the overall look and feel, and coordinated asset production between internal employees and external freelancers.

Packaging Design

Michaels_Japan_Packaging_v2.png
Michaels_Mexico_Packaging_v2.png
Michaels_Brazil_Packaging_v2.png
Michaels_Argentina_Packaging_v2.png
Michaels_Australia_Packaging_v2_web.png

Instructions

We updated the design of the instruction pamphlets to match the look of the new retail packaging. The requirements and therefore formats varied between SKUs.

JapanInstructionsMockup_1.jpg
JapanInstructionsMockup_2.jpg
Mexico_Instructions_Mockup.jpg
ArgentinaInstructionsMockup.jpg
InstructionsMockup_Aus1.jpg
InstructionsMockup_Aus2.jpg

Credits

Creative Direction: Myself
Product Director: Ingrid Dragotta, Graphic Designers: Makenna Sullivan (packaging), Jillian Guberman (instructions), Photographer: Joy Coakley

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