Learn with Sesame Street
Designed for children ages 2-5, the Learn with Sesame Street activity kits teach children how to name their emotions, manage big feelings, and treat others with kindness. I managed the graphic design team at Begin, providing professional guidance and supporting with art direction as we collaborated with Sesame Workshop to meet their visual and educational brand standards.
The kits were designed to complement Begin’s Learn with Sesame Street digital app. When paired together, digital learning is reinforced through tangible experiences, and parents are provided an opportunity to participate in teaching through play.
Credits
Graphic Design Manager - team management & art direction: Myself
Creative Director: Cat Schmitz, Product Director: Ingrid Dragotta, Lead Graphic Designer (design & art direction): Jillian Guberman, Graphic Designer: Eura Bang, Product Designer: Lieyah Dagan, Content Producers: Lisa Marsoli & Michi Fujimoto, Illustration: Dan Hood, Hisashi Maeda, & Marybeth Nelson, Photographer: Joy Coakley